What is the definition of Novelty Vision Enhancing Techniques?

"Novelty vision enhancing techniques are like the superheroes of our visual world - they take the ordinary and make it extraordinary, or so they'd say. But let's not get too carried away with their superpowers. Here's a drizzly, unsettling example sentence: 'With novelty vision enhancing techniques, the once mundane fluorescent light bulb suddenly became the most intriguing alien spacecraft in sight, making my night shift at the grocery store a cosmic event!'"